the State administration of quality supervision, hold a press conference, announced: the first half of 2011, the entry-exit inspection and quarantine institutions total check out unqualified cosmetic quality security items 36, these cosmetics are not qualified is that excessive microbial, unclear identity, plasticizing agents, out of limits, and so on.
plasticizer used not only in food safety issues, cosmetics safety has its figure, scares the consumer smelled-plastic lose heart. Over the years, the good image in the minds of the consumers of cosmetics in China, although the price is too high, but . reliable, more incalculable impact of brand value, so sales are worry-free. Although almost since the time, most imported cosmetics are a price trend, ranging from a dozen to hundreds of dollars per cent, but elite consumers of imported cosmetics locked still have spare capacity, and also imported cosmetics on the ranks in the Chinese market more to fear.
high prices is high quality? The AQSIQ press conference gave a strong rebuttal. When consumers were abruptly finds himself enamored of trust and full pursuit of brand-name cosmetics are inferior product, spending thousands of dollars or even tens of thousands of dollars buying products from counters when beaten by dozens of home-made cosmetics, consumers angry! Just like a home triggered public outrage with no drama, consumers have sharp eyes, fool, and can only be a stopgap measures from unscrupulous merchants.
press conference at the cosmetics area on the first floor of a hypermarket in Beijing, interviewed several random consumers coming to purchase skin care products. Do you know this brand does not produce a make-up Remover milk license number? The news reports I’ve seen on the network, so I come here today not to buy this product again to see if moderate physical skincare products can be bought. Journalists randomly interviewed a woman who is a big counter purchase consumers, may I ask how long have you used this brand products? Did you know this brand owned by a mask excessive preservatives? The consumers said they did not know, soon leaving the counter.
import brands have Lok Ma, domestic consumers want safe and reliable products. In this regard, a marketing consultant believes that foreign brands lose when the customer loyalty is extremely high, is the best time of local cosmetics to catch up. Now at the bigger picture is the opportunities but also challenges for local cosmetics, good quality, practical value-added brand culture, looking for the right time to play the market card, it can be used to be owned by cosmetics the loyal customers of consumer income.
